17CresseidaBarton

Target audience -  The typical target audience for the pop genre is 16 to 21 year olds. It is very mainstreamed and is called pop because it is all the songs that are very popular. Most of the songs are aimed at young girls. The social demographic is a working class teenager. The will most likely be students that have a part time job. Their hobbies will be hanging out with their friends, going to parties, watching Netflix, going to festivals or concerts and spending time on social media. Uses and gratifications -  It will follow the entertaining aspect of the uses and gratifications theory. This will make it very relatable to the audience and allow them to have fun listening to what they are listening to. The music videos do this by offering solutions to people and show them that they are not alone and that other people are going through what they are and that they are not alone.

Release date - 5th January 2018 Label company - Universal Studios Genre - Pop Length of song - 4 minutes 4 seconds Producers - Ali Payami, Andrew Watt and Petter Karlsson How the audience receive the song -  "For You' was made for the 2018 film, 'Fifty Shades Freed' which is the third film in the series of 'Fifty Shades of Grey'. The song makes you feel very free and at home. People in or out of a relationship can relate to this because it is about someone you love, feel at ease around and can be yourself around without feeling judged. The word 'love' is emphasised a lot, said 12 times throughout the song and the word 'lifetime' is also said a lot, 10 times. This is to enhance the feeling of being in love forever and finding the one. Lyrics analyse: [Verse 1: Rita Ora] In your eyes, I'm alive... I know I'm home [Pre-Chorus: Rita Ora] I'm free as a bird when I'm flying in your cage This is referring to how she fe

Typically codes and conventions you can find in a pop music video ('For You' is in the pop genre: bright and bold colours fast paced editing sex symbols tints and filters to boost colours close ups to see inside the artists world and their thoughts and feelings most of the time they focus on the artist based around breakups or relationships and love stylish and mainstream outfits artists are portrayed as content with life positive vibe upbeat music that people can dance to The audience expects to see all of these codes and conventions throughout the pop video which correlates with the 'sophisticated dance genre'. For example in 'Look What You Made Me Do' by Taylor Swift, when the music picks up and gets very fast in the chorus, the cuts get quicker and change on each beat.

Universal is a huge company; a conglomerate that is diversified and they own a lot in the film, music and TV industry. Diversified - have music, theme parks and films. A conglomerate is one company that controls the market, the also own many subsidiary companies. Universal own Virgin EMI Records and many other smaller record companies. This reinforces that they are a conglomerate. Oligopoly - market is shared between many small companies who own a large percentage of the industry. This is the BIG THREE; Universal Studios, Sony Music and Warner Music Group. These three companies dominate the market. Universal has made $7 billion in revenue in 2017. Founded - September 1934 Artists signed - Robbie Williams, Sting, 50 Cent, Amy Winehouse, ABBA, Queen, One Direction, Lorde, Coldplay, Martin Garrix, Maroon 5, Lana Del Ray, Imagine Dragons, Elton John, Adele, Mariah Carey, Jay-Z, Rihanna, Prince, Lady Gaga, Taylor Swift, Kayne West and Avicii. Genre - Universal do not specialise in

Compare and contrast the two videos. How do the representations promote the artist? How might different audiences read the two videos? Apart from the artist, who and what else is being represented and why?   For my two videos I am  comparing and contrasting  ‘Heaven’ by  Emeli  Sande and ‘Titanium’ by David Guetta  ft   Sia .  ' Heaven'  is  square framing ,  this  allows the artist to have lots of different scenes and shots throughout the video.  It also lets the audience know that it will not be a story/narrative.    Where as  'Titanium' is letterbox framing, which tells the audience that the music video is a narrative;  a story. In 'H eaven' there are lots of camera flares, these circles of light could indicate spirits. Some   shots are  very  clear  and some are very grainy which  potenti ally  means that they are flashbacks or memories. In contrast to this, in 'Titanium' the shots are in harmony w ith  the music, for example   when the music i