Target Audience
Target audience -
The typical target audience for the pop genre is 16 to 21 year olds. It is very mainstreamed and is called pop because it is all the songs that are very popular. Most of the songs are aimed at young girls. The social demographic is a working class teenager. The will most likely be students that have a part time job. Their hobbies will be hanging out with their friends, going to parties, watching Netflix, going to festivals or concerts and spending time on social media.
Uses and gratifications -
It will follow the entertaining aspect of the uses and gratifications theory. This will make it very relatable to the audience and allow them to have fun listening to what they are listening to. The music videos do this by offering solutions to people and show them that they are not alone and that other people are going through what they are and that they are not alone.
The typical target audience for the pop genre is 16 to 21 year olds. It is very mainstreamed and is called pop because it is all the songs that are very popular. Most of the songs are aimed at young girls. The social demographic is a working class teenager. The will most likely be students that have a part time job. Their hobbies will be hanging out with their friends, going to parties, watching Netflix, going to festivals or concerts and spending time on social media.
Uses and gratifications -
It will follow the entertaining aspect of the uses and gratifications theory. This will make it very relatable to the audience and allow them to have fun listening to what they are listening to. The music videos do this by offering solutions to people and show them that they are not alone and that other people are going through what they are and that they are not alone.
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