Codes and conventions of a pop music video

Typically codes and conventions you can find in a pop music video ('For You' is in the pop genre:

• bright and bold colours
• fast paced editing
• sex symbols
• tints and filters to boost colours
• close ups to see inside the artists world and their thoughts and feelings
• most of the time they focus on the artist
• based around breakups or relationships and love
• stylish and mainstream outfits
• artists are portrayed as content with life
• positive vibe
• upbeat music that people can dance to

The audience expects to see all of these codes and conventions throughout the pop video which correlates with the 'sophisticated dance genre'.
For example in 'Look What You Made Me Do' by Taylor Swift, when the music picks up and gets very fast in the chorus, the cuts get quicker and change on each beat.